Tyrrell Winston NBA All-Star Weekend 2025
Client: 47’
Location: San Francisco, California
Completed: 2025
Project Team: Victor Lee
Collaborators: Supper, Augmented Reality Co.
Fabricator: Cactus Fabrication
Canal Street Lab collaborated with Supper on the spatial design for the ’47 × Tyrrell Winston activation at NBA All-Star Weekend 2025, presented at NBA Crossover.
The project frames a limited run of satin NBA hats through a compact, multi-sided booth designed for a dense event floor. An octagonal structure organizes the activation into a series of distinct facets, accommodating moments for product display, customization, and an arcade-style claw machine while keeping the interior open and visible from multiple approaches.
A retro video game–inspired graphic system developed by Supper was applied across the booth and red carpet, creating a cohesive visual layer that connected Tyrrell Winston’s work with the energy of All-Star Weekend.

