Tyrrell Winston NBA All-Star Weekend 2025

Client: 47’

Location: San Francisco, California

Completed: 2025

Project Team: Victor Lee

Collaborators: Supper, Augmented Reality Co.

Fabricator: Cactus Fabrication

Canal Street Lab collaborated with Supper on the spatial design for the ’47 × Tyrrell Winston activation at NBA All-Star Weekend 2025, presented at NBA Crossover.

The project frames a limited run of satin NBA hats through a compact, multi-sided booth designed for a dense event floor. An octagonal structure organizes the activation into a series of distinct facets, accommodating moments for product display, customization, and an arcade-style claw machine while keeping the interior open and visible from multiple approaches.

A retro video game–inspired graphic system developed by Supper was applied across the booth and red carpet, creating a cohesive visual layer that connected Tyrrell Winston’s work with the energy of All-Star Weekend.

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