Located in Stockholm’s Östermalm district, the 6,000-square-foot GANT flagship occupies three levels of a historic building. The design draws from the brand’s American sportswear heritage while introducing a contemporary architectural language shaped by Scandinavian materiality and craftsmanship.

The existing facade and storefront were preserved, while the interior was reorganized around a new double-height volume and refurbished central staircase. A custom LED installation extends through the space, creating a visual focal point visible across multiple levels and from the street.

Walnut millwork, herringbone parquet, brass, copper, travertine, and rich upholstery create a warm and layered material palette. The store is organized into a series of distinct environments—including the Lounge, Den, Locker Room, Archive, and GANT Studio—each offering a different expression of the brand’s history and identity. The GANT Studio serves as a flexible space for events, exhibitions, and public programming.

Project completed during Victor Lee’s tenure as Senior Designer at Snarkitecture.